My work with Best Buy—through Modern Climate—was pretty straightforward: basic copy edit of all print and online documentation.

One requirement was to play a little loose with the language, in order to represent the client as friendlier and accessible to its intended audience. This meant it was not feasible to strictly adhere to the formal writing conventions. Working with our copywriters, we took certain liberties with the language to imaginatively engage our audience, while keeping the copy efficiently informative, which of course was an entertaining challenge.